The first time I talked to one of its founders, the Swedish Philip Marthinsen, immediately envisioned the enormous synergy that exists between our organizations. When I saw the refinement of creative work that they have developed for Ericsson, in addition to the keen eye and highly creative of Philip, these were the foundations sufficient to enable us to develop a highly effective and dynamic dialogue.
The establishment of this partnership will allow the Brazilian society to develop projects of high social impact globally, as those that the "House of Radon" has obtained, for example, with the project called: PressPausePlay, which is an documentary that revolves around the democratization of art driven by the Digital revolution of the last decade which has unleashed unprecedented creative opportunities for "the crowd" at large.
To paraphrase Arianna Huffington, editor in chief and co-founder of news site "The Huffington Post", and one of 20 global thinkers invited by Ericsson for its project "2020 Shaping Ideas", "People really want to be part of the history of their time. They want to develop a story, not just consume it". That is what we seek in the I-VBA projects, social involvement of people with a decidedly different minds that can change their realities.
I give the most cordial welcome to our friends in the "House of Radon", Stockholm, Sweden.