Without a doubt, that in I-VBA the understanding that we have about some things is quite different from the traditional or customary in the market. We do not do this because we want to highlight us through a differentiated fact, but because we simply have a look that - within the context of diversity - it can contribute in some way with the Brazilian social development. This daring to have a different view is that often enables man to accomplish great achievements. I believe this has been one of the major factors that made of JWT one of the most important advertising agencies in the world, to which I'm having the pleasure to introduce in this article.
We also hope to reach our achievements, but it we did not succeed alone. Nothing really important can be accomplished by the few. For this reason the I-VBA - within the context of their contribution and social development in Brazil - always choose their partners and allies within the most prominent of national and international place, because only with the best is that we can debug increasingly our social action.
It was this level of excellence that I found in the JWT's team when I met the first time with Ezra Gerald
, Chief Operation Officer of JWT Brazil
. I remembered that, without a doubt, Erin Reindl
, Marketing Director at JWT in Vienna, Austria, she had been entirely genuine in expressing to me that the office of JWT Brazil is just not only an office highly successful
, but they also have an incredible staff, very well led and an office that undoubtedly is developing highlighted business models in the region.
JWT is the world’s best-known marketing communications brand, founded in New York in 1864, and a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals, which creates a synergy of ideas and creativity rich in context and form. It is this kind of "glocalization" that is building Brazil every day. The beauty of diversity.
The new slogan of the Brazilian government clearly states: "rich country is poverty-free country", and that - from my point of view - can only be achieved when you pursue excellence and quality in everything you do. Success is a inevitable consequence of something done right, and for that you need to interact with the new, different, to be surprised by the unexpected that is for one who deals with creation. This only do with that Brazil be even more rich and prosperous.
For this reason is that I have great pleasure to introduce this great partner, which will certainly contribute remarkably to the development of the I-VBA projects.