Unfortunately today NGOs in Brazil carry the stigma of a polluted reputation for lack of transparency, professionalism and a few ideas, hidden behind a layer of appealing content. The collective idea that still exists about NGO is associated with lack and not abundance, to donation and not to value added, to the voluntarism without commitment rather than the professionalism based in results. It seems that not yet we accept that one of our main social partners - the companies - have their primary focus on economic results, coming social responsibility or environmental issues as an additional focus.. We need to learn to communicate with the companies. The NGOs do not exist to make a favor to society, but rather to have a relationship of shared responsibility with it..
So back to the original question: What makes an executive with corporate profile, as Geraldo Setter in an NGO?
- I'd say he's here sharing a common vision:
In I-VBA, we strongly believe that a good working team, for the development of any project, should include the greatest amount of knowledge in diverse areas of expertise, thus shed light on the only point that matters: how to make viable our institutional goals, through the implementation of projects, in a "win-to-win" value equation with the companies and society.
Therefore, taking into account the professional profile and broad corporate experience, it is with great pleasure that I introduce Geraldo Setter assuming his duties at the I-VBA in charge of Business Development, in direct relation with the team of Mavericks (www.socialweb.ivba.org.br) and the projects of Corporate Citizenship that the Institute develops.