Taking into account my liking for bookstores and being already a frequent costumer among them in Brazil, in my talk with Rafael I felt a clear opinion of the differences among them all. I felt that way because visiting a bookstore is not just going there to buy any random item; any person could do that through the internet. Going to a bookstore is really an experience. Moreover, such experience begins by the way people welcome and help you, buy you something or not. It goes on as the environment design, colors, lighting, and the good sensation of seating and browsing a book capture your attention, as the afternoon goes by. Such is the environment that since long I have liked at Livraria da Vila, which I visit even closer to home now at their new branch at Shopping JK Iguatemi.
Aware of the importance of a bookstore in a city socio-cultural context and considering that the I-VBA Institute core action is the propagation of world-class quality knowledge in Brazil, It would surely be a natural step to associate ourselves with a bookstore. That is why the conversation with Rafael made me so glad: giving all the synergy of interests, objectives, and aesthetical concepts, I envisaged a joint initiative that would benefit the society, through cultural activities, just like the rich intellectual soirees that I participated in my childhood.
In the name of the I-VBA Institute, I have the pleasure of presenting Livraria da Vila – through its presence at the Shopping JK Iguatemi – as a new and important association of the Institute.