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Friday, 16 May 2014 19:19

Partnership with Livraria da Vila

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Livraria da VilaMy childhood, in my grandparents’ home, is one of the most important chapters in my life. It was there that my passion for the arts and literature was born. In the context of a traditional Chilean family, I lived a routine marked by social rituals and mores that would revolve around gatherings and intellectual soirees filling the house with people from different contextual origins.

It was my grandfather, who taught me with love and patience the importance of a good calligraphy – with clear and rounded letters allowing a good communication of ideas, thoughts and feelings – which, according to him, would be fundamental to my adult life. It was in his library that I spent my best summer afternoons. The quantity and diversity of books in sepia coloring, with its characteristic sweet smell, were responsible for my affection for books, magazines and articles.

When I arrived in Brazil seven years ago, Renata – who would be my wife some time afterwards – took me in my first visit to a bookstore in São Paulo, one she liked a lot. It was there, at 915, Fradique Coutinho Street, in the neighborhood of Pinheiros, where I bought my first novel in Portuguese: Budapest, by Chico Buarque.

By then I could not imagine that life, years late, would allow me be back to the same bookstore, this time to have coffee with Rafael Seibel, one of the owners of Livraria da Vila.

Taking into account my liking for bookstores and being already a frequent costumer among them in Brazil, in my talk with Rafael I felt a clear opinion of the differences among them all. I felt that way because visiting a bookstore is not just going there to buy any random item; any person could do that through the internet. Going to a bookstore is really an experience. Moreover, such experience begins by the way people welcome and help you, buy you something or not. It goes on as the environment design, colors, lighting, and the good sensation of seating and browsing a book capture your attention, as the afternoon goes by. Such is the environment that since long I have liked at Livraria da Vila, which I visit even closer to home now at their new branch at Shopping JK Iguatemi.

Aware of the importance of a bookstore in a city socio-cultural context and considering that the I-VBA Institute core action is the propagation of world-class quality knowledge in Brazil, It would surely be a natural step to associate ourselves with a bookstore. That is why the conversation with Rafael made me so glad: giving all the synergy of interests, objectives, and aesthetical concepts, I envisaged a joint initiative that would benefit the society, through cultural activities, just like the rich intellectual soirees that I participated in my childhood.

In the name of the I-VBA Institute, I have the pleasure of presenting Livraria da Vila – through its presence at the Shopping JK Iguatemi – as a new and important association of the Institute.

Read 7750 times Last modified on Friday, 16 May 2014 19:58
Juan Manuel Valladares

Presidente Executivo
Instituto I-VBA


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