The 'I-VBA Magazine' is a means of direct and simple communication, through which both members of the Institute as well as our partners share their point of views with the society through the different sections available.
My childhood, in my grandparents’ home, is one of the most important chapters in my life. It was there that my passion for the arts and literature was born. In the context of a traditional Chilean family, I lived a routine marked by social rituals and mores that would revolve around gatherings and intellectual soirees filling the house with people from different contextual origins.
It was my grandfather, who taught me with love and patience the importance of a good calligraphy – with clear and rounded letters allowing a good communication of ideas, thoughts and feelings – which, according to him, would be fundamental to my adult life. It was in his library that I spent my best summer afternoons. The quantity and diversity of books in sepia coloring, with its characteristic sweet smell, were responsible for my affection for books, magazines and articles.
When I arrived in Brazil seven years ago, Renata – who would be my wife some time afterwards – took me in my first visit to a bookstore in São Paulo, one she liked a lot. It was there, at 915, Fradique Coutinho Street, in the neighborhood of Pinheiros, where I bought my first novel in Portuguese:
By then I could not imagine that life, years late, would allow me be back to the same bookstore, this time to have coffee with Rafael Seibel, one of the owners of Livraria da Vila.
I would like to introduce Geraldo Setter, who is in charge of Business Development at I-VBA.
Geraldo is a mechanical engineer graduated from Escola de Engenharia Mauá, graduate degree from Fundação Getúlio Vargas, Fundação Dom Cabral and Insper (MBA). Currently pursuing masters in business administration (MSc) also by Insper. With over twenty years of professional experience primarily in the area of finance, held executive positions at companies such as Andersen Consulting / Accenture, BankBoston, Philips, Promon, Grupo Rossi and Valor Econômico, among others.
Once I was asked to give a speech at an event linked to third sector organizations. They asked me what I would say to the participants, our colleagues in social activity.
I replied that I would talk about a particular topic: NGO S.A. (corporation) / Focus on generating abundance. Apparently my answer surprising, possibly by the as straightforward approach to the topic. I mentioned that a speech like that had a much simpler goal: create a multidisciplinary open dialogue, inviting the players of the corporate sector to share, not in this opportunity their management experiences; but rather their commercial knowledge to generate revenues that permit make viable the institutional goals of NGOs.
Without a doubt, that in I-VBA the understanding that we have about some things is quite different from the traditional or customary in the market. We do not do this because we want to highlight us through a differentiated fact, but because we simply have a look that - within the context of diversity - it can contribute in some way with the Brazilian social development. This daring to have a different view is that often enables man to accomplish great achievements. I believe this has been one of the major factors that made of JWT one of the most important advertising agencies in the world, to which I'm having the pleasure to introduce in this article.
We also hope to reach our achievements, but it we did not succeed alone. Nothing really important can be accomplished by the few. For this reason the I-VBA - within the context of their contribution and social development in Brazil - always choose their partners and allies within the most prominent of national and international place, because only with the best is that we can debug increasingly our social action.
Alguém poderia imaginar que surgiria uma instituição que dá visibilidade a ações que muitas vezes ficam no limbo por não terem meios de se comunicar?
E que essa instituição entende a importância do significado dessa ação? E que o reflexo da atuação da instituição agrega valor à fonte produtora e com isso reposiciona o produto final?
Pois é, existem empresas que desenvolvem projetos culturais, algumas que além de criarem seus projetos os realizam com leis de incentivo, poucas que o fazem sem o uso dos incentivos fiscais e menos ainda as que conseguem captar satisfatoriamente os recursos e realizá-los a contento. Praticamente quase nenhuma empresa consegue agregar os custos de divulgação em seu planejamento porque este impacta no valor final do projeto e muitas vezes o inviabiliza.
We live in a global community that enables collaboration and sharing across borders. Technology has allowed societies to benefit from a larger base of knowledge and creativity for a greater social good. House of Radon is a creative agency where we have explored how new tools provide the means to share stories and bring it closer through many of our projects.
A great story makes you think about it, talk about it, and share it with others; this is House of Radon’s motivation. We understand that all the technology and creativity in the world is lost without meaning - and this resonates throughout all our work.
In 2009 we began filming our self-funded documentary PressPausePlay about democratized culture. The award-winning film premiered this year at SXSW and has since traveled the globe through film festivals, private screenings and Internet with coverage in major newspapers, blogs and social media.
The conceptual basis of the Institute's work resides in being a content generator that addresses the most important topics of global interest of society, communicating them through a differentiated and highly creative look in producing and developing projects.
This enables society to benefit from a knowledge base that will give it, through various vehicles ranging from lectures, seminars, workshops, documentaries and even literary projects, artistics and cultural; access to social trends that are setting the direction the humanity, getting involved in initiatives that create personal change and therefore the community in which they live. The way a society thinks of itself is how it develops, builds and presents.
For this reason is that the choice of local and international partners that the I-VBA develops is very careful, because as a civil society organization of public interest have a very high responsibility to society, so we care to give it the best.
And considering that content creation is one of the most important aspects in building projects, it is with great pleasure that I present the Swedish company "House of Radon", with whom the I-VBA have a exclusive strategic alliance to develop projects in Social Business.